Saturday, January 13, 2024

Final Project by Andrew Whitted

Final Project review: https://www.youtube.com/watch?v=l7JYR04BXeI


Links to an external site.Course Reflection: https://www.youtube.com/watch?v=jRUjzCFz8HQ


Links to an external site.

  

 

 

Andrew Whitted

Assignment 2: Program Organization

EDAC 632:  Organizing Adult and Community Education Programs

Dr. Bo Chang

September 3, 2023

 

Introduction

The Muncie Area Career Center is a technical and career education school that focuses on the development of career and academic skills to prepare high school students and adult learners for college and career.  The Muncie Area Career Center archives these goals through two programs: Career and Technical Education (CTE) and Adult Education (AE).  

 The Muncie Area Career Center is part of the Muncie Community School Corporation.  They offer a variety of activities to help students in learning about career and post-secondary opportunities.  Their knowledgeable and experienced faculty guide students through the learning process and help to prepare them for the future.  Many of the programs at the MACC provide an opportunity to earn duel credits for post-secondary education as well as industry certification in their chosen fields.   

 

Mission:  The mission of Muncie Community Schools is to provide a quality educational environment where every child is known, safe, inspired, challenged and empowered.

 

The Muncie Community School Corporation, in its historic partnership with Ball State University, believes in an innovative cradle-to-career community-based model with integrated and collaborative support from our business and professional sectors, non-profit service providers, community-based foundations and MCS families.

 

Vision:  The vision of Muncie Community School Corporation and the Muncie Area Career Center is placing learning first.

 

The MACC also offers Adult Secondary Credit (ASC) classes for those learners who want to complete their high school diploma.  Adult learns can also take courses to help them prepare to take the high school equivalency exam.  These courses are part of the Adult Basic Education (ABE) program and are taught by certified teachers.  The MACC also offers English as a Second Language (ESL) classes for those citizens who want to improve their English speaking or writing skills.  All the programs at the MACC are designed to help improve the lives of the citizens in the Muncie and surrounding areas.  Helping to close the gap on inequities within the Muncie area is a major goal of MCSC and MACC.      

 

All the programs offered at the Muncie Area Career Center are focused around helping the student to succeed.  Some of the ways they do this are by offered many 100% free programs and offering a variety of days/times/locations that best fits the students schedule.  This would allow a working adult the opportunity to take an evening or weekend class close to home.  The MACC believes that it takes the whole community to make its programs successful.  That’s why, they rely on partnerships with local industry to help provide educational training and opportunities for employment.      

Organizational Structure

The Muncie Area Career Center is part of the Muncie Community School Corporation.  The Muncie Community School Corporation oversees all administration and instruction at the different school levels (career center, high school, middle school, elementary, etc.).  The Muncie Area Career Center is overseen by a board of trustees, Director of Public Education, Associate Superintendent, Assistant Superintendent, CCO, CFO, CTO, Principle/Director and Assistant Principle/Assistant Director.  The MACC uses a functional assessment or organization style.  Using qualified educators and community involvement (community and industry partnerships) has allowed the MACC to be successful in their continuing education mission.  Community and industry partnerships are important to ensure the programs being offered at the MACC are not outdates or obsolete.  

 



Findings and Implications

This assignment really opened my eyes to how organizations are structured and why.  It was interesting to see the reasoning behind some of the organizational structure.  The diagram above only shows the immediate structure at the career college level.  The organizational structure goes much higher within the Muncie Community School Corporation.  There are then additional structures at the instruction and student levels within the Muncie Area Career Center.  

 

I’m impressed with the different programs being offered at the Muncie Area Career Center.  Their dedication to helping adult learner to continue their education and obtain a high school diploma is impressive.  I like that a lot of the adult programs are free of charge to the student.  This helps to ensure cost will not stop someone from obtaining their high school diploma and continuing to improve themselves.  The mission of the MACC makes it clear that they are focused on improving the community through continuing education and career readiness.  The programs at MACC were implemented due to the overwhelming need to help improve the literacy and community high school completion percentages.  It also focuses on the importance of career readiness and promoting post-secondary career and educational opportunities.  Through a variety of educational programs, MACC makes it easy for those in the community to get the resources necessary to continue their education and help to improve their lives.  The hard work and dedication of the teachers, instructors, aides and administrators at the MACC is what helps to drive their success.                 


References

Adult education. Muncie Area Career Center. (n.d.-a). https://macc.muncie.k12.in.us/departments/adult-education 

Schmidt, S. W., & M., Y. B. S. (2016). Organization and administration of Adult Education Programs: A guide for practitioners. IAP, Information Age Pub

 


Andrew Whitted

Assignment 3: Leadership and Administration 

EDAC 632:  Organizing Adult and Community Education Programs

Dr. Bo Chang

September 10, 2023

 


Introduction

The Excel Center is operated by Goodwill of Central & Southern Indiana. In 2003, the Goodwill of Central & Southern Indiana created Goodwill Education Initiatives, Inc. (GEI). GEI was created as a not-for-profit entity, to operate charter schools. Through this process the Excel Center was established. The Excel Center provides adults the opportunity and support they need to earn a high school diploma and begin post-secondary education. They help adults to develop career paths in sectors that have growth opportunities and are in their local communities. They provide this extra layer of support in order to help students achieve their educational goals.  They want to be able to empower people to increase their independence and for them to reach their potential through employment, health and education.

 

Since opening its doors in 2010, The Excel Center has helped thousands of adult students to meet their full potential. The Excel Center has locations in Anderson, Bloomington, Clarksville, Indianapolis Decatur, Indianapolis Meadows, Indianapolis Michigan Street, Indianapolis Shadeland, Indianapolis Southeast, Indianapolis University Heights, Indianapolis West, Kokomo, Lafayette, Muncie, Noblesville, Richmond, and Shelbyville, Indiana. 

 

Roles and Positions

 

I had the pleasure of talking with Carrie Bradshaw, who is a current adult English education teacher at the Excel Center. Carrie was previously an administrator at a different institution and was able to give me insight into leadership and administrator roles at the Excel Center. The GEI Board of Directors acts as the ultimate governing authority over all 15 Excel Centers, including the Excel Center – Anderson location. The organizational chart continues down to the school director, lead teacher, lead coach, teachers, college & career readiness specialist, staff, Etc. Carrie discusses how people at a small school, sometimes have to wear multiple hats and perform numerous rolls in order to keep the school running smoothly.     

 



Daily Routines and Activities

 

An administrator is someone that is responsible for running a business or organization Schmidt & Yelich Binieki, 2016) This person makes decisions regarding how a business or organization is ran. In my opinion, you must be a good leader in order to be a good administrator. However, leaders do not necessarily need to have formal power, but they need to be able to influence and motivate others towards a common vision (Schmidt & Yelich Biniecki, 2016). An example would be a teacher who is good at rallying others to do what is right for the greater good. The teacher might have little to no power, but he or she can motivate others towards a common vision.   

 

The book mentions the different resources, people, and processes that an administrator oversees (Schmidt & Yelich Biniecki, 2016).

·      Organizing

·      Leading

·      Decision making

·      Budgeting

·      Marketing

·      Staffing

·      Strategic planning

·      Evaluating programs

·      Managing resources, people, and processes

Carrie talked about how being an administrator is so much different than being a teacher. Each job has its own levels of stress, but she prefers to be in the classroom with the adult student learners. There is a lot of stress associated with running a school and making sure the educational programs run smoothly. In her experience she has seen many teachers move on to become school administrators, but she’s also seen a lot of those individual return to teaching because of the stress involved or their lack of leadership skills. I’m told that every day can be different as an adult education program administrator, but you could expect some of the following.  

·      Supervise and manage educators, staff, and students

·      Attend board meetings, staff meetings, community meetings

·      Secure funding

·      Hire staff

·      Design and implement new processes

·      Approve marketing materials

·      Evaluate and propose changes to educational programs

·      Prepare reports for leadership team or auditors

·      Balance and maintain budgets

·      Visit with staff and students to make them feel welcomed and address any issue that might arise

·      Conduct in classroom teacher evaluations

·      Support students and staff 

·      Meet with community business and members to discuss and coordinate fundraising

Qualifications

 

When asked about the qualities of a leader or administrator, Carrie talked about how important it is for someone to work well as a team. You must be able to build and maintain an effective team. In her opinion you must be a strong leader in order to be an effective administrator. Someone must have strong interpersonal communication skills, team player, approachable, flexible, calm under pressure, decisive, confident, well educated, personable, and a critical thinker. Carrie says that anyone can be an administrator, but to be a truly great one you must have excellent leadership skills. The administration and school as a whole will not function properly without an effective leader.    

 

Implications

 

I really enjoyed this chapter and assignment as it highlighted the differences between leaders and administrators. My interview with Carrie gave me first hand insight as to why it’s important to be a good leader and be able to bring people together and to motivate them for the greater good. I was impressed with how the Excel Center has been able to recruit and maintain successful leaders in their administration positions. They strive to improve their educational experience in every way possible. I knew that administrators were busy people, but it amazed me how many duties they have to juggle in order to keep a school running successfully. In my opinion, you must have excellent leadership skills in order to be an effective administrator. You also do not need to be an administrator in order to be a good leader. Our adult education programs and students deserve only the best administrators and leaders possible. We should always be striving to improve the institution and ourselves in order to better our adult student educational experiences. 

 

References

Schmidt, S. W., & M., Y. B. S. (2016). Organization and administration of Adult Education Programs: A guide for practitioners. IAP, Information Age Publishing, Inc. 

The Excel Center - Anderson - in.gov. (n.d.). https://www.in.gov/icsb/files/1.-Anderson_ICSB_Full-Charter-Renewal-Application_SUBMISSION_2021-10-20.pdf

 

 

Andrew Whitted

Assignment 4: Budget and Funding

EDAC 632:  Organizing Adult and Community Education Programs

Dr. Bo Chang

September 30, 2023

 

Introduction

The Excel Center is operated by Goodwill of Central & Southern Indiana. In 2003, the Goodwill of Central & Southern Indiana created Goodwill Education Initiatives, Inc. (GEI). GEI was created as a not-for-profit entity, to operate charter schools. Through this process the Excel Center was established. Since opening its doors in 2010, The Excel Center has helped thousands of adult students to meet their full potential. The Excel Center has locations in Anderson, Bloomington, Clarksville, Indianapolis Decatur, Indianapolis Meadows, Indianapolis Michigan Street, Indianapolis Shadeland, Indianapolis Southeast, Indianapolis University Heights, Indianapolis West, Kokomo, Lafayette, Muncie, Noblesville, Richmond, and Shelbyville, Indiana. 

 

The Excel Center provides adults the opportunity and support they need to earn a high school diploma and begin post-secondary education. They help adults to develop career paths in sectors that have growth opportunities and are in their local communities. The school is known for their slogan “meet students where they are”, which means they will provide a flexible structure and supportive relationship to help students manage work, life, and family responsibilities. They provide this extra layer of support in order to help students achieve their educational goals.  They want to be able to empower people to increase their independence and for them to reach their potential through employment, health and education.          

 

Income and Expenses

 

The Excel Center is a tuition-free, public charter high school for adults.  The Excel Center is largely funded by state and federal grants, with support from Goodwill Industries. There are also other funds that are donated or raised through fundraisers that help with community employer partnerships and other expenses that are not covered by state and federal grants. An example of the other expenses would be a monthly transportation allowance provided to help students travel to and from the campus.  

 

REVENUES 2023 - 2024

State Revenue

Basic Tuition Support / Adult Grant

 $ 2,025,000.00 

Special Education Grant

 $      87,681.00 

Total State Revenue:

 $ 2,112,681.00 

Federal Revenue

IDEA- Part B Grant (Special Education)

 $      41,438.00 

Other Federal Revenue

 $      20,619.00 

Total Federal Revenue:

 $      62,057.00 

Other Revenue

Contributions, Donations & E-Rate Reimbursement

 $      15,000.00 

TOTAL REVENUE:

 $ 2,189,738.00 

One of the biggest expenses for the Excel Center would be the salaries and benefits for the staff and teachers. The next biggest expense for the charter school would be facility expenses. An example of facility expenses would be facility lease/mortgage payments, electric/gas, furniture, custodial and security services. Fixed expenses would be employee salaries/benefits, rent/mortgage, and utilities. Variable expenses would include textbooks, supplies, licensures and online learning platforms. Below are the estimates expenses for the Anderson Excel Center for the 23-24 academic year.   

 

2023-2024 EXPENSES

Total Personnel Expenses: Employee salaries/wages, health insurance, retirement, payroll taxes, Etc.  

 $ 1,186,345.75 

Total Instructional Expenses: Textbooks, technology support, instructional software, student assessment, instructional supplies, Etc.  

 $       88,773.00 

Total Administrative Resources: Technology and other related expenses.  

 $       16,235.00 

Total Professional Purchases: Audit services, payroll services, insurance, travel, food service, transportation, marketing expenses, Etc.  

 $       71,593.00 

Total Facilities Expenses: Lease/Mortgage, Insurance, utilities, repair and maintenance, security, furniture and fixture purchases, Etc.  

 $     387,609.00 

Total Other Expenses: Administration fee, management fee, Etc.  

 $     311,001.13 

Total Expenses = 

 $ 2,061,556.88 

 

                                                                 Budget and Funding

 

There are multiple factors that affect the budget for adult education at the Excel Center. The amount of state and federal grant money disbursed to the Excel Center is purely based on enrollment numbers. Therefore, if enrollment is down for the year, the amount of money being received in grants from the state/federal governments is less. This can have a large impact on a school, since they have a number of fixed expenses. The Excel Center will still need to pay their rent and utilities no matter how many students they have attending any particular year. Lower enrollment numbers could lead to employee layoffs since there will be fewer teaching staff needed to run the school.    

 

The main funding source for the Excel Center is state/federal grants and support from Goodwill Industries. There is also other funding through donations that help to support items that cannot be covered by state/federal grants. The state/federal grant funding is directly tied to the number of students attending the school. A decrease in enrollment for the year, would significantly impact the amount of grant money the school receives. I was able to take a look at the Excel Center’s projected budget for the next 2-3 year. Each year they have their funding increasing, however there is no guarantee that enrollment numbers will support these increases. We can hope that the state/federal grant amounts will increase to help offset those values. 

 

It can be difficult for adult education programs to budget from year to year, since their state/federal grant amounts is solely based on the number of students they have attending. Therefore, I would say that not knowing their exact funding amount is one of the biggest challenges for the Excel Center. Most adult education programs do not know their exact enrollment until the start of the new school year.  If there is a significant decrease in enrollment they will not have enough time to cut costs before the school year begins. It might be in their best interest to find alternative funding methods to help fill the gaps in these situations. Similar to what they are doing now, they could ramp up more fundraising campaigns. An example would be something similar to Ball State’s “One Ball State Day”. This would allow those in the community to donate funds to keep the program functioning properly. 

 

Predicting enrollment numbers is tricky and largely depends on how well the economy is doing. In my higher education experience, I’ve seen larger enrollment numbers when the economy is doing bad.  However, if the economy is doing well and there are lots of jobs available, higher education enrollment numbers tend to be lower. Adult education programs should also do everything in their power to keep current students enrolled. Every school should be aware of and have programs in place to help with student retention. Retention programs to help identify those who may be at risk and ways to help assist students so they don’t drop out. Assigning each student to a student support specialist, who can check in with them on a regular basis, might help to keep retention numbers favorable. Tutoring and mental health counseling would be examples of other program that might help retain more students.     

 

Findings and Implications

 

It was interesting to see how the Excel Center functioned financially. If you had asked me before doing more research I would’ve guess most of their money came from the Goodwill of Central & Southern Indiana. However, the Excel Center is basically just like any other adult education program.  The majority of their funding comes from state/federal grants. Therefore, they deal with lots of the same issue regarding enrollment and retention numbers. It was also interesting to see everything that’s included in a budget for an adult education program. There are lots of things that are included in a school’s budget that you wouldn’t think of, like land leases, software licensures, security, insurance and travel. It’s difficult to budget for future years when you don’t know what your enrollment numbers will be for a specific year. This is important since state/federal grants are dependent on the school’s enrollment numbers for the year. As a school administrator, I would look into more funding options to try and make budgeting a little more stable.           

References

Schmidt, S. W., & M., Y. B. S. (2016). Organization and administration of Adult Education Programs: A guide for practitioners. IAP, Information Age Publishing, Inc. 

The Excel Center - Anderson - in.gov. (n.d.). https://www.in.gov/icsb/files/1.-Anderson_ICSB_Full-Charter-Renewal-Application_SUBMISSION_2021-10-20.pdf

 

 

Andrew Whitted

Assignment 6: HRM – Program Planning and Organization 

EDAC 632:  Organizing Adult and Community Education Programs

Dr. Bo Chang

November 5, 2023

 

Introduction

     Ball State University educates nearly 22,000 graduate and undergraduate students each year. Across their eight academic colleges they offer 120 undergraduate programs and more than 140 master’s, doctorial, certificate, and specialized degrees. Educating and maintaining a campus with so many students requires a large workforce. Ball State University is one of the largest employers in East Central Indiana with more than 3,500 faculty, professional, service, and staff employees. It’s the departments mission to focus on leading, building, and maintaining a customer service oriented human resource area that focuses on employee development, talent acquisition, employee well-being, compensation, benefits, and employee/labor relations. The department is focused on transforming into a problem-solving unit that focuses on being a best practice model of people and culture enhancement. 

Main Functions of HRM

     Educating Americas adult learners is a huge responsibility and a responsibility that should not be taken lightly. An institution of high learning must insure they have qualified individuals available to teach and run their adult educational programs. Professors or Instructors need to be highly skilled, knowledgeable, passionate, and motivated to teach adult learners. It’s imperative for a college or university to have a functioning human resource department that knows the importance of recruiting and employing qualified individuals. The HR department must also know when they need to rely on deans and program directors when making certain decisions regarding a minimum qualifications and job offerings. 

     The Ball State University Human Resources Department is mainly responsible for recruiting and maintaining employees. There are lots of other factors that play into recruiting and maintaining employees. For example, orientation and training, record maintenance, strategic planning, Etc. The department must ensure we are employing qualified teaching staff for our adult educational programs.      

 

Routine of the HRM

 

     The Human Resource Department at Ball State University has five major areas including employee benefits, payroll operations, employee relations and affirmative action, employment, and health enhancement programs. These five major areas within the human resource department also has sub divisions with multiple employees and job functions. As you can imagine employing more than 3,500 employees across a large campus can be challenging. Below are just a few of the daily job duties that are being performed by different individuals within the department. 

 

·      Recruiting new employees

o   Working with department managers during the hiring and onboarding process 

·      Evaluating job duties and roles

o   Conducting desk audits and approving new or updated job descriptions

·      Maintaining policies and employee records

·      Training and supporting managers

·      Administering employee wellness programs

·      Handling employee concerns

o   Investigating and providing solutions

·      Ensuring health and safety standards are being met

·      Employee retention and annual evaluations

·      Process payroll 

·      Administer employee benefits

·      Training and development

·      Future planning       

 

     It’s the responsibility of the Ball State Human Resource Department to anticipate the needs of employees and to come up with training opportunities to increase skill sets and improve the efficiency of the university.  The department offers a large variety of training and professional development opportunities for their employees. The department offers HR learning and development sessions, professional development partnerships, online tutorials, orientation sessions, professional enhancement programs, and the Leadership Excellence and Development Academy (LEAD). These programs are designed and implemented by the human resource department with the assistance of other outside sources. New employees should expect to go through a very informative orientation session that will help them to adjust to their new employer and campus community. 

     There are many different resources and learning opportunities provided, depending on your job and ambition to learn. For example, the LEAD program is a comprehensive leadership development program designed to assist aspiring leaders to enhance their current skill sets. This program was developed to help establish an internal pipeline of skilled leaders that will have a lasting impact on the institution’s future. These are the types of programs necessary to help improve the overall function of the university. Insuring proper training and resources for employees will ultimately improve the adult education that we are providing to our students. 

     The department sends out email communications regarding new and upcoming training/professional development opportunities. It is then the responsibility of the employee to sign up and attend these training opportunities.         

 

Findings and Implications

 

     Prior to completing this assignment, I knew that the HR department was responsible for hiring, paying, and training employees. However, I didn’t realize the multiple other training and professional development opportunities that are being offered to current employees. As a current employee at Ball State University I knew some of the training opportunities being offered, but there are many more that I was not aware of. The HR department sends out email communications regarding different trainings being offered, but many times those are lost in the hundreds of emails that are received by different areas each day. The HR department could consider sending flashier emails that might get an employee’s attention. They could also consider making some trainings mandatory if it will help to improve the overall function of the university and improve the education we are providing to adult learners. 

References

University Human Resource Services. Ball State University. (n.d.). https://www.bsu.edu/about/administrativeoffices/humanresources 

Schmidt, S. W., & M., Y. B. S. (2016). Organization and administration of Adult Education Programs: A guide for practitioners. IAP, Information Age Publishing, Inc. 

 

Andrew Whitted

Assignment 7: Marketing 

EDAC 632:  Organizing Adult and Community Education Programs

Dr. Bo Chang

December 5, 2023

 


Introduction

This marketing plan was designed and implemented for Indiana Voter Connections (IVC). Indiana Voter Connections is a nonprofit organization founded in 2023 with the primary purpose of educating voters in Delaware County, Indiana. The estimated population of Delaware County as of 2022 is 112,031, of which approximately 82.2 percent of the population are adults over the age of 18 (U.S. Census Bureau, 2022). During the 2023 primary election there were a little over 45,000 registered voters and only nine percent of those registered actually voted (2023 Municipal Primary, 2023). There are many reasons why citizens do not vote, but the main reason is their lack of knowledge. This lack of knowledge regarding the election process is a huge barrier in our current democracy system. 

 

Indiana Voter Connections was founded with the primary function of educating the citizens of Delaware County on the election process. The IVC online platform provides free access to the following:

·      Online videos to help explain the overall voting process

·      Online videos and tutorials that walks them through the voter registration process

·      Live bi-weekly webinars with an opportunity to ask questions 

·      Information regarding who is on the upcoming ballot 

o   Candidate bio information and a link to the candidate’s website

·      Check your voter registration link 

·      Find your polling place link

·      Sign up for election reminders

·      Helpful checklists to assist on election day

·      Information regarding free rides to and from a polling site

·      Contact information to report an election issue

·      Important special assistance information for those with a disability and/or language 

 

This marketing campaign will help to introduce the community to IVC and to connect them with the information necessary to understand the election process. IVC plans to reach more than 10,000 citizens during this marketing campaign and increase their website traffic by at least 15 percent over the next 6 months. IVC’s primary goal is to educate citizens on the election process, but their hope is that this will ultimately increase the number of citizens who get out and vote on election day. 

 

Marketing Strategies

As a new organization in Delaware County, IVC does not currently have the name recognition benefit like other organizations. Their name recognition and brand will come with time.  The introduction stage of this marketing plan will help to get IVC’s name out into the community. There are many different reasons a citizen chooses to vote, but on the opposite end there are many reasons why they choose not to vote. The new target market for this campaign will be any eligible voter, that is not currently registered to vote. However, IVC hopes that even registered voters will utilize their online platform to check their voter registration status and stay up to date on ballot candidates.  

 

Indiana Voter Connections does not have a large operating budget and relies on government grants and donations to continue its adult voter education program. Therefore, this marketing campaign will use door-to-door campaigning, advertising posters, direct mail advertising, yard signs, flyer distribution, and table advertising at local community events. This type of marketing strategy will help to keep the price of the marketing campaign manageable. IVC would love to opportunity to advertise on tv, radio, or billboards, but they currently do not have the funding available to do so. We will also have an online Facebook, Twitter and Instagram presence. IVC will use these platforms to make posts and direct traffic to our main website and training materials. It’s important to think outside the box and to find ways to meet potential voters where they live, work, and socialize. Our door-to-door portion of the campaign will allow us to get out into the community and answer questions. We will have flyers and other promotional materials (direct marketing) to give out to citizens. This marketing campaign will also have table advertising at local community events (special events): Selma Lions Club Bluebird Days Festival, Frost Fest, Delaware Country Fair, college fairs, etc. There will be IVC representative available at each event to get our name out and to show citizens the benefits of using our online learning tools. IVC believes this to be the best marketing choice with the limited funding they have available. This type of campaign will allow us to begin getting our name out into the community and direct citizens to our website, where we can begin to educate them on the voting process.             

 

Implications

 

IVC believes that this type of marketing strategy will allow them to get their name out into the community and to begin building their organizational brand.  The product life cycle will require extra time, attention, and money to ensure citizens know who IVC is and the different educational programs that we offer. The organization is also looking into other ways to fundraise with local businesses and private donors. Additional funding would allow them more advertising opportunities (newspaper and radio ads) right before an election cycle begins. IVC will also look at ways to form partnerships with local schools and colleges. This partnership would allow us to begin a campaign that focused on the younger generation. It is IVC’s goal to reach as many citizens as possible, no matter their background.  However, implementing multiple marketing strategies would help us to relate more with individual groups.    

 


GOALS

STRATEGIES

RATIONALES

POSSIBLE RESULTS

Connect with high school students who are about to become legal voting age.

Posting flyers at the high school, partnering with high school’s government classes to make presentations.

Informing brand new voters on the voting process will lead to higher voting numbers.

Younger voters will use our online educational resources to become more educated on the election process. This will increase the number of voters who actively participate.  

Connect with the younger generation (college students) in order to educate and promote voting in local and national elections.

Posting flyers on campus, attending college fairs, partnering with colleges on program awareness.

We can reach those younger individuals who are not aware of the voting process and also do not know where to go for voter education.

Younger voters will use our online educational resources to become more educated on the election process. This will increase the number of voters who actively participate.  

Inform adult citizens of the multiple free educational tools we have available at ivc.org. 

Passing out flyer’s door-to-door, posting on Facebook and other social media accounts, yard signs, mail flyers, Etc.

These marketing materials will get the organizations name out and inform adult citizens of the free educational courses at ivc.org.

Adult citizens will begin to explore all the educational materials at ivc.org. They will use this information to educate themselves on the voting process and become an active participant in the voting process.

Increase educational resource usage at ivc.org.

Send out mailers, post flyers, and attend community events. 

Making adult students aware of the educational opportunities will increase the number of people who visit and use ivc.org.

The number of people educated on the election process will increase as well as the number of active participants in the voting process.

 



References

Schmidt, S. W., & M., Y. B. S. (2016). Organization and administration of Adult Education Programs: A guide for practitioners. IAP, Information Age Publishing, Inc. 

2023 municipal primary election municipal primary election turnout and ... (n.d.-a). https://www.in.gov/sos/elections/voter-information/files/2023-Municipal-Primary-Election-Turnout-and-Registration.9.20.23.pdf

U.S. Census Bureau quick facts: Delaware County, Indiana; United States. (n.d.-b). https://www.census.gov/quickfacts/fact/table/delawarecountyindiana,US/PST045222

 

 

 

 

 

 


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